Offering free Wi-Fi in your store or restaurant can bring numerous benefits to you and your customers. Here are some reasons why you should consider providing this service:
- Attract more customers: By offering free Wi-Fi, you can attract customers looking for a place to work, study, or browse the internet. This can increase foot traffic and boost sales.
- Improve customer experience: Providing free Wi-Fi can enhance the overall customer experience in your store. Customers can use the internet to research products, compare prices, or leave reviews, making their shopping experience more enjoyable. We’ve all been in a store trying to look up information for a product and struggled with cell coverage. Make it easy for your customers to use their devices in your store.
- Increase dwell time: Customers are more likely to spend a longer amount of time in your store if they have access to free Wi-Fi. This can lead to increased sales and more opportunities for customers to discover new products.
- Collect customer data: By offering free Wi-Fi, you can collect valuable customer data such as email addresses and social media profiles. This can help you better understand your customers and tailor your marketing efforts accordingly.
- Engage directly with customers: Using that collected data, you can engage directly with your customers. For instance, you could offer them 10% of their next meal, or, when you notice they haven’t been in for a few months, give them a special discount coupon.
- Stay competitive: Many businesses already offer free Wi-Fi, and not providing this service can make your store appear outdated and less attractive to customers.
Offering free Wi-Fi in your store can bring numerous benefits to you and your customers. It can help attract more customers, improve customer experience, increase dwell time, collect customer data, and stay competitive in today’s digital age. So, if you haven’t already, consider providing this service in your store and see the positive impact it can have on your business.
Download our brochure or visit our Restaurants & Stores or Business Solutions pages for more info.